Prime Bank launches Visa Card, with Electracard, Card management system, implemented by Technology Associates, Kenya

Prime Bank is Kenya’s leading medium-tier bank and together with Prime Capital is the country’s leading lease finance institution. Associated with a well respected, diversified business group with interests in hospitality, manufacturing and property development segments, the bank has a captive base of high net-worth clientele.

While carefully reviewing their Card strategy over a period of time, the bank visited numerous banks in India with a comprehensive Visa and Mastercard card base. Calling for bids from proven Card management vendors such as CTL and Opus, Prime Bank awardedTechnology Associates Kenya and Opus software to implement the Electracard card management suite.
Availbility of local techncial and card business consultants at Technology Associates Kenya’s offices, was a key incentive for Prime Bank to repose their confidence and trust in our award. Also key was our ability to undertake the project on a turn-key basis including the deployment of the comprehensive hardware infrastructure as well as project management capability in consultation with Visa.

Prime Bank’s Visa cards were launched in early March and once again Technology Associates Kenya was proud to partner the bank in their success.